<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.mirjamoertli.ch/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/96cda7cc-4818-46e2-b2c3-8f94e9e7773a/Bildschirmfoto+2026-03-09+um+12.02.18.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/9c8c77cc-1a1e-4241-8de8-9f0d3e6d7dc5/Bildschirmfoto+2026-03-09+um+11.55.18.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/7e2a6ed1-a70a-4277-b1ed-8055a9bb6d59/Bildschirmfoto+2026-03-09+um+11.51.25.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/ba0fe588-4d14-4713-a615-21a24e5926eb/Bildschirmfoto+2026-03-09+um+11.57.45.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/0453f8c3-9059-470b-8755-e2348cb898cc/Bildschirmfoto+2024-11-07+um+15.30.55.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/7163bdaa-8c1e-4e14-a03e-5c58ef80c9c6/Bildschirmfoto+2025-10-28+um+18.01.31.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/23e92487-e15f-4992-b15f-8c7a63112fe2/Bildschirmfoto+2025-10-28+um+18.04.57.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/71f98691-b050-433c-bd57-c2106129b65e/Bildschirmfoto+2025-10-28+um+18.06.04.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/e84a8243-50aa-4be2-8b5e-0d2ae870fa83/mio_22.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mirjamoertli.ch/kontakt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://www.mirjamoertli.ch/spenden</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-16</lastmod>
  </url>
  <url>
    <loc>https://www.mirjamoertli.ch/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/a66ee440-fb7e-4b63-b9da-96bbb69995a2/mio+2.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mirjamoertli.ch/journalismus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/a44ca012-797c-4ee4-a4fe-0f90cb18d23e/Bildschirmfoto+2025-12-15+um+14.40.41.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/bdddea16-86c6-4fab-8728-c9d339c571ca/bild+sm.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/e872193a-ee35-4ff4-8892-bee2e4f91231/Heidy+K.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/54a49ad0-b85c-4ddd-9b5e-dc699822301d/gardi.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/f6c484d0-31fa-49bc-8836-8149028136fd/Bildschirmfoto+2024-09-09+um+12.51.57.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/990939bb-c306-49a8-a7e4-f1a26b56108f/Bildschirmfoto+2024-11-21+um+10.46.25.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/d832c272-82f7-498d-b375-bc1806090ead/gamen.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/557d9b96-6a10-41c7-ae81-8061fcba81f5/Bildschirmfoto+2024-11-07+um+16.07.56.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/edd9732b-8b5f-47e1-a7fe-9315417a1752/Bildschirmfoto+2024-11-08+um+17.54.59.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/2e6afe8a-6113-4b8d-9c5d-4c1e3a1ebc80/Bildschirmfoto+2024-11-08+um+18.22.27.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/51ed924c-d710-4638-a81d-f8567e1b6066/Bildschirmfoto+2024-11-08+um+18.00.50.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/ee75019c-d68b-4b56-bccf-8d9b405031c8/Bildschirmfoto+2024-11-08+um+18.59.40.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/654234cf-f79d-46a2-a0e6-40ffb8c0babc/Bildschirmfoto+2024-11-08+um+18.09.58.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/d61f5309-3b33-452b-ba97-9419249e0c0b/Bildschirmfoto+2024-11-12+um+14.04.18.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/ffd0e9ab-53e5-4f19-9d01-6077329561b6/Bildschirmfoto+2024-11-12+um+11.25.24.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/62913255-e20a-451c-91c0-0555d085932b/Bildschirmfoto+2024-11-08+um+18.07.04.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/493334c5-19c4-4055-aff6-ee332ba5ab3d/Bildschirmfoto+2024-11-08+um+18.05.17.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/53a1159f-138a-4122-a68b-4fc7936c91f3/Bildschirmfoto+2024-11-12+um+12.11.35.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/d51dc47e-9328-45ce-8b83-ff2859737c3e/Bildschirmfoto+2024-11-08+um+18.17.44.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/89a97feb-d0e7-4d41-85d2-d22c1134e028/Bildschirmfoto+2024-11-12+um+15.37.28.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/b78f2192-166a-4953-9b8f-ef5befa01ec2/Bildschirmfoto+2024-11-12+um+15.31.16.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/ea96b258-5da7-4989-85c3-c277b14392f4/Bildschirmfoto+2024-11-12+um+14.24.40.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/16a0e8ca-bb60-4e35-bb27-446381de14ed/Bildschirmfoto+2024-11-12+um+15.57.24.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/4dac6939-6840-4f91-a958-25557e5779f6/Bildschirmfoto+2024-11-12+um+15.23.42.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mirjamoertli.ch/corporate-content</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/2f3e52db-38db-40b4-b835-0f17553d2ed3/Bildschirmfoto+2025-12-03+um+18.25.49.png</image:loc>
      <image:title>Corporate Content - Apropos - Kundenmagazin der TopPharm Apotheken</image:title>
      <image:caption>«Yoga half mir, mit den Nebenwirkungen umzugehen» – Porträt für APROPOS No. 04/2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/e6c406ea-0883-43ae-81e1-f8c1e4cf5075/Bildschirmfoto+2025-10-16+um+10.59.06.png</image:loc>
      <image:title>Corporate Content - Magazin «Caritas regional»</image:title>
      <image:caption>Wenn finanzielle Not das Leben bestimmt – Beitrag über Schuldenberatung für «Caritas regional» Nr 02/2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/784e7d3b-c688-4092-b8c3-73f14aa34f96/raphi.png</image:loc>
      <image:title>Corporate Content - APROPOS – Kundenmagazin der TopPharm Apotheken</image:title>
      <image:caption>«Spritzen sind für mich nicht mehr schlimm» – Porträt für APROPOS No. 03/2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/894e2e34-89f4-432e-b828-86ef3fb0fcdb/CF.png</image:loc>
      <image:title>Corporate Content - Make it stand out</image:title>
      <image:caption>APROPOS – Kundenmagazin der TopPharm Apotheken «Alles, was noch kommt, ist Zugabe» – Porträt über den CF-Betroffenen Christian Dobler für APROPOS No. 01/2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/3ee1e305-33f6-41fc-99af-2743e3dc8ebd/Bildschirmfoto+2024-06-02+um+16.13.41.png</image:loc>
      <image:title>Corporate Content - Stiftung Denk an mich</image:title>
      <image:caption>STIFTUNG DENK AN MICH: Wie Fussball für Valeriia ohne Worte funktioniert – Advertorial für Rotary Magazin, Juni 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/afc14f52-d950-4416-bb56-7b58d6929d98/zubers.png</image:loc>
      <image:title>Corporate Content - Schindler</image:title>
      <image:caption>Schindler Schweiz / Magazin «next floor»: Die doppelten Zubers – Porträt, 01/2024, Juni 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/027b6f3d-ccb6-4d63-b814-5dc8609c8385/Bildschirmfoto+2024-03-04+um+11.27.13.png</image:loc>
      <image:title>Corporate Content - APROPOS – Kundenmagazin der TopPharm Apotheken</image:title>
      <image:caption>Gesundheitsmagazin APROPOS, No. 01/2024: «Für meine Tochter habe ich eine Zauberhand»</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/7ac63f15-9b3c-4421-a794-970fc627a579/Bildschirmfoto+2023-12-02+um+10.21.41.png</image:loc>
      <image:title>Corporate Content - APROPOS – Kundenmagazin der TopPharm Apotheken</image:title>
      <image:caption>Gesundheitsmagazin APROPOS, No. 04/2023: «Ich schaue immer zuerst, wo die Toiletten sind»</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/581e03fa-1f31-42a1-be57-d65ec8a4ea8e/Bildschirmfoto+2023-09-07+um+10.50.54.png</image:loc>
      <image:title>Corporate Content - Polarstern | LUKB</image:title>
      <image:caption>WERTPAPIER, Das Magazin der Luzerner Kantonalbank, Herbst 2023: So jung wie das erste iPad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/521fa7ea-4bfd-4a6f-a549-36cbce2886b7/saefte.png</image:loc>
      <image:title>Corporate Content - Ringier Brand Studio | Coop</image:title>
      <image:caption>Jubiläumsmagazin Naturaplan, Juni 2023: Natur in der Flasche</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/a40d842c-0d0b-4744-b2ae-142ad057b63b/longcovid.png</image:loc>
      <image:title>Corporate Content - APROPOS – Kundenmagazin der TopPharm Apotheken</image:title>
      <image:caption>Gesundheitsmagazin APROPOS, No. 03/2022: «Manchmal schaffe ich kaum den Weg ins Bad»</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/20405027-69b9-4bc7-a1c3-e7265810a4a2/Nora_Juli.png</image:loc>
      <image:title>Corporate Content - Stiftung Denk an mich</image:title>
      <image:caption>STIFTUNG DENK AN MICH: Advertorial für Rotary Magazin, Juli 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/b2cfd216-9c2f-497e-98d4-fef15c4cd54c/Bildschirmfoto+2022-06-02+um+14.57.17.png</image:loc>
      <image:title>Corporate Content - APROPOS – Kundenmagazin der TopPharm Apotheken</image:title>
      <image:caption>Gesundheitsmagazin APROPOS, No. 02/2022: Nieren: effiziente Entgifter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/138aad25-8885-4352-8faf-9b620e86d8a3/Bildschirmfoto+2022-03-25+um+17.46.18.png</image:loc>
      <image:title>Corporate Content - Verkehrsbetriebe Zürich</image:title>
      <image:caption>VBZ: Beitrag «Die Umweltmanagerin» für vbzonline.ch, März 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/8a4cf58f-fbe7-4d24-a8e8-2414b2ce7873/Bildschirmfoto+2022-09-26+um+15.50.14.png</image:loc>
      <image:title>Corporate Content - Ringier Brand Studio | Coop</image:title>
      <image:caption>Jubiläumsmagazin Pro Montagna, September 2022: Galapagos in der Innerschweiz</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/e8b5e953-bb9c-4c63-a1d4-c386cec46357/Bildschirmfoto+2022-09-12+um+18.17.43.png</image:loc>
      <image:title>Corporate Content - Ringier Brand Studio | Coop</image:title>
      <image:caption>COOP Nachhaltigkeitsmagazin, Juli 2022: Gutes für Menschen und Bienen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/0239a55d-c487-48a6-9b0e-1e0e8d623fba/lachs.png</image:loc>
      <image:title>Corporate Content - Ringier Brand Studio | Coop</image:title>
      <image:caption>COOP-MAGAZIN: Beitrag über Swiss Lachs, Oktober 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/1622021041601-T3IBTM7H4X4HPF6TYGRC/Bildschirmfoto+2021-05-26+um+11.02.58.png</image:loc>
      <image:title>Corporate Content - Verkehrsbetriebe Zürich</image:title>
      <image:caption>VBZ: Beitrag für vbzonline.ch über “Pikmi”-Rufbusse, 17. Mai 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/1622021214108-EFG6X7QJ6U92GFVBPDR8/Bildschirmfoto+2021-05-26+um+10.55.53.png</image:loc>
      <image:title>Corporate Content - Handelszeitung | FH-Special</image:title>
      <image:caption>HANDELSZEITUNG-SPECIAL: Porträt über Gabriela Bachmann, 12. Mai 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/1622020682954-HE0F31HOS7I2TAAVL0UQ/Bildschirmfoto+2021-05-26+um+11.17.51.png</image:loc>
      <image:title>Corporate Content - Ringier Brand Studio | Ochsner Sport</image:title>
      <image:caption>PLAYGROUND-MAGAZIN / OCHSNER SPORT: Interview mit Nicola Spirig, März 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/1607592412743-D6440HIBJHXQ7KL1AF2V/unerwartet.png</image:loc>
      <image:title>Corporate Content - IKEA</image:title>
      <image:caption>IKEA: Beitrag für Mitarbeitendenmagazin “Tillsammans”, November 2020</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mirjamoertli.ch/disclaimer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-16</lastmod>
  </url>
  <url>
    <loc>https://www.mirjamoertli.ch/bcher</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-24</lastmod>
  </url>
  <url>
    <loc>https://www.mirjamoertli.ch/bcher/project-five-7cngm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/1605719146163-E144SITESY89Q3USGKQK/Cover_Handy.png</image:loc>
      <image:title>Bücher - "Wer auf dem Handy kein gratis Internet hat, ist tot!" - «Wer auf dem Handy kein gratis Internet hat, ist tot!» Zur Relevanz des Smartphones für Kinder an der Schwelle zum Jugendalter.</image:title>
      <image:caption>Smartphones sind zum festen Bestandteil des Alltags geworden. Auch für Kinder. Diskurse über Sinn oder Unsinn und Vorteile und Risiken des kindlichen Smartphone-Gebrauchs sind geprägt von erwachsenen, oft normativ gefärbten Perspektiven. Kinder selbst kommen dabei kaum zu Wort. Doch wie erleben sie – als kompetente Akteurinnen und Akteure – das Gerät? Auf der Basis von Gruppendiskussionen rekonstruiert die Studie verschiedene Bedeutungen, die Kinder im Alter von 10 bis 12 Jahren dem Smartphone zuschreiben. So eröffnet sie facettenreiche und differenzierte Einsichten in kindliche Sichtweisen auf Smartphones und das Aufwachsen in der Mediengesellschaft, die anschaulich vermittelt und in ihrer sozialen Fundierung reflektiert und verstehbar gemacht werden. Dezember 2019, Kopaed Verlag.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mirjamoertli.ch/bcher/project-one-g8s3d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5faef65b022ab378fea64030/1605719558413-YNGV3B35CJM25JTIMU3P/Cover_Baby.png</image:loc>
      <image:title>Bücher - "Jetzt stellen Sie doch das Kind mal ruhig!"</image:title>
    </image:image>
  </url>
</urlset>

